This system was founded by Peter Ryding, an award winning serial CEO and master coach to CEOs. He has been a professional coach since 1999, has personally trained over 2,000 coaches and supervised the training of over 30,000 coaches. He was Dean of Europe’s leading corporate university, and has created in house corporate academies. He has won national awards for dramatic profit improvement and generated over £1billion shareholder value by using his own methodology for success called the “D.O.I.T. system of success” which underpins “Vic your coach”. He is an author, a top key note speaker and a popular speaker on the BBC.